Radio delivers a more human connection than other media and is the leader in “share of ear” according to the first AudienScope behavioural insights research, released today by Australia’s new radio audience measurement provider, GfK.
The Australian Technical Consumer Goods (TCG) market levelled off in quarter 1, with overall revenue recording a slight decline of 0.7% compared to quarter 1, 2013.
Deal with the Indonesian market research agency will expand GfK’s Consumer Experience research offering into this fast-growing key market.
The Australian Technical Consumer Goods (TCG) market experienced a slow-down in quarter 4, with overall revenue decline of 3.2% compared to quarter 4, 2012. The market generated full-year revenue of $17.6 billion, with quarter 4 accounting for 28%.
Sydney, Another quarter of mixed results for the Australian Technical Consumer Goods (TCG) industry, led to an overall revenue decline of 1.4%, compared to the same quarter in 2012.
London, Sydney, Paris, New York and Rome were voted as the top five “best” cities, overall, in the new City Brands Index from GfK.
Media tablets (defined as tablet PCs with a mobile operating system) were launched in the final week of May, 2010, in Australia, and the 10-inch screen segment has dominated the market ever since.
Sydney, August 20th, 2013 – Australian consumer spending on Tech-nical Consumer Goods (TCG) continued to decline in quarter 2, 2013, with GfK reporting a year-on-year trend of -2.8%.
Sydney, 8 August 2013 - Latest research from GfK Australia’s Retail Tracking service shows a change in buying habits for mobile phones.
As of April 1st, 2013 GfK is to change the name of its custom research division. GfK Blue Moon will become GfK Australia, Consumer Experiences.
Commercial Radio Australia (CRA) has awarded the contract for radio audience measurement to international market research company GfK...