In the first of an ongoing series of articles based around GfK's Futurebuy and ConsumerLife studies, here Norrelle Goldring looks at the increasing influence of strangers on our shopping journey.
Norrelle Goldring from GfK introduces a new series on principles of retail profit, growth, store execution and customer experience.
Results for GfK TEMAX® Australia for the fourth quarter of 2015
What are the major (as opposed to minor) reasons that motivate people to try to look their best?
In the second of the Retail Rules series, Norrelle Goldring from GfK discusses customer lifetime value and product/price mix.
Money and self-pressure are the leading major causes of stress in APAC; Japanese are the least stressed
Movies remained the most popular type of video product in 2014, accounting for 49.5 per cent of total DVD and Blu-ray retail sales value, down from 57.7 per cent in 2013.
GfK has reported a year on year growth in the Australian 'Photo' category for July-September, the first positive quarterly result in over three years.
HOME-ENTERTAINMENT trends are clear this year: televisions are getting bigger and cheaper, movie buffs are opting for all-in-one soundbars over complicated home-theatre-systems, and wireless music delivery is the way to go.
In one of the latest Research News features, Catherine Eddy explains how turning user experience research tools inwards has helped reduce staff turnover and improve workplace culture.
In the first of the Retail Rules series, Norrelle Goldring from GfK discusses GMROI and sales per square metre.
Are you really reaching the intended audience?