Internationally, 59 percent of people prefer a relaxing vacation, while 35 percent prefer an active one. Brazil, South Korea and China lead for favoring relaxing vacations; Italy, France and Spain lead for active holidays. Teenagers are the most energetic, with 43 percent preferring active vacations.
Nearly 60 percent of the online population across 17 countries read books either daily or at least once a week. China has highest percentage of “every day” book readers. Netherlands and South Korea tie for the highest percentage who say they never read books. Women are more likely to be avid book readers than men.
GfK reports a growth of 0.9 percent in the European optics market in 2016. GfK now expanding into the Australian market.
GfK Radio Insights Reports
Metropolitan and Regional radio continues to be the most engaging medium with consumers during the summer
The pace of change driven by new technologies never slows. For our latest thinking on how five key trends will impact Connected Consumers now and next, explore our full Tech Trends 2017 report
GfK, has released findings showing which vehicle features, from a given list, people see as being ‘very important’ in a vehicle.
Continued 4G expansion in China, plus accelerating growth in Russia, drove global demand over the year. Smartphone sales in 4Q16 totaled 391 million units globally, up six percent year-on-year. All regions except Western Europe saw year-on-year growth in 4Q16.
Those aged 30-40 are most likely to share data for rewards. China, Mexico and Russia lead for people willing to share data. Germany, France and Brazil have the most people not willing to share data.
Mexico, USA and Netherlands lead for populations who help others a minimum of once a month. Men slightly ahead of women overall, while 20-29 year olds lead across age groups.
Eyesight and memory loss are leading concerns around aging
GfK Findings for the Global Photography Market – First Half of 2016