Watch this on demand webinar where our Shopper expert shares valuable insights from the latest GfK FutureBuy study!
DAB+ Digital Radio Report
Survey Summary Reports
Three in ten people (31 percent) would firmly prefer to have more time than more money – compared to only nine percent who firmly disagree with that. And over four in ten (44 percent) firmly believe that experiences are more important than possession – compared to just three percent who firmly disagree with that.
With the constantly evolving retail landscape, it is crucial for brands and retailers to have a deeper insights into the consumer psyche to remain competitive.
Find out the latest in Australian omnichannel shopping behaviour using FutureBuy data.
Internationally, 59 percent of people prefer a relaxing vacation, while 35 percent prefer an active one. Brazil, South Korea and China lead for favoring relaxing vacations; Italy, France and Spain lead for active holidays. Teenagers are the most energetic, with 43 percent preferring active vacations.
Nearly 60 percent of the online population across 17 countries read books either daily or at least once a week. China has highest percentage of “every day” book readers. Netherlands and South Korea tie for the highest percentage who say they never read books. Women are more likely to be avid book readers than men.
GfK reports a growth of 0.9 percent in the European optics market in 2016. GfK now expanding into the Australian market.
GfK Radio Insights Reports
Metropolitan and Regional radio continues to be the most engaging medium with consumers during the summer