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Smart Insights: Public Services

Trusted, independent and robust research that stands up to expert examination and public scrutiny.

Reliable and trusted worldwide

We work with government departments, agencies, local authorities, charities, local newspapers, academic institutions and consultancies. And we deliver nothing less than globally trusted, reliable understanding of public opinion on key topics at a local, national and global level.

  • Full data protection compliance
  • Nationally representative, large samples
  • Hard-to-reach or niche groups
  • Proven reliability in handling sensitive or confidential topics
  • Trusted by major governments over many decades

No topic is too sensitive or too challenging

Whatever the topic – however sensitive – we have the methodologies and expertise to handle it with success. From hard-to-reach audiences to niche topics, our experience spans religion, health, criminal justice, policing, education, employment, housing, transport and personal finances.

 

Government & Academic (North America)

Catherine Eddy
Catherine Eddy
Australia
Latest insights

Here you can find the latest insights for public services industry. View all insights

    • 10/20/15
    • Fashion and Lifestyle
    • Public Services
    • Australia
    • English

    Australians more pessimistic about retirement than most other countries

    As part of its regular Consumerlife studies, GfK recently asked consumers around the world whether they agree that they would have enough money to live the life they want when they retire.
    • 10/08/13
    • Fashion and Lifestyle
    • Public Services
    • Travel and Hospitality
    • Australia
    • English

    London and Sydney Knock Paris off the "Best City" Pedestal

    London, Sydney, Paris, New York and Rome were voted as the top five “best” cities, overall, in the new City Brands Index from GfK.
    • 01/10/17
    • Public Services
    • Consumer Panels
    • Omnibus
    • Government & Academic (North America)
    • KnowledgePanel® (North America)
    • Goverment & Academic (North America)
    • Public Communications and Social Science
    • Global
    • English

    GfK joins AAPOR Transparency Initiative, USA

    Two GfK research divisions in North America – Government & Academic and Public Communications & Social Science – have been accepted for membership in the American Association for Public Opinion Research (AAPOR) Transparency Initiative.
    • 12/23/16
    • Press
    • Financial Services
    • Public Services
    • Trends and Forecasting
    • Global
    • English

    Consumer climate index to enjoy a strong start to the new year

    Findings of the GfK Consumer Climate Study for Germany for December 2016
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    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

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    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

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    ​Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.

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Catherine Eddy
Australia
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