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Smart Insights: Financial Services

The competitive landscape has broadened significantly for the financial services industry. Trust (or lack of it) is a major issue. Consumers have fast access to online user reviews, financial product comparisons and easy switching of services, making them savvier and more demanding than ever before.

Successful finance industry players deliver differentiated products and services to suit varying customer needs and increase trust by emphasizing transparency and client data security.

Our financial service research experts analyze market trends to deliver consumer insight and help you develop winning finance product and service strategies for your customers.

Rob Highett-Smith
Rob Highett-Smith
Australia and New Zealand
+61 2 9900 2888
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Latest insights

Here you can find the latest insights for financial services industry. View all insights

    • 01/27/17
    • Home Appliances
    • Financial Services
    • Consumer Health
    • Health Technology
    • Media and Entertainment
    • Retail
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Home and Living
    • Market Opportunities and Innovation
    • Global Study
    • Australia
    • English

    More people firmly agree with sharing personal data, in return for rewards, than firmly disagree

    Those aged 30-40 are most likely to share data for rewards. China, Mexico and Russia lead for people willing to share data. Germany, France and Brazil have the most people not willing to share data.
    • 04/28/16
    • Financial Services
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Australia
    • English

    Savers just outnumber fun-lovers internationally

    Internationally, people with a ‘save now’ mindset just outnumber people with a ‘have fun now’ mindset – but the numbers are very close.
    • 06/08/17
    • Financial Services
    • User Experience (UX)
    • Global
    • English

    Revealing the correlation between UX and the brand experience

    Our research suggests that shifting investments from paid and owned media to optimize the user experience can more effectively lift long-term brand equity.
    • 05/24/17
    • Press
    • Financial Services
    • Public Services
    • Trends and Forecasting
    • Global
    • English

    Upward trend in the consumer climate continues

    Findings of the GfK Consumer Climate Study for Germany for May 2017
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Rob Highett-Smith
Australia and New Zealand
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