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Satisfaction with looks

We asked over 27,000 people in 22 countries how satisfied they are with how they look.

  • Overall, 1 in 10 are “completely satisfied” with their looks, rising to over half when you include those who are “fairly satisfied”
  • Teenagers are only slightly more likely to be dissatisfied than older age groups
  • Japanese are the most self-critical, with over 1 in 10 “not at all satisfied’

Interviews took place online (face to face in the Ukraine) in the summer of 2014 in Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Poland, Russia, South Korea, Spain, Sweden, Taiwan, Turkey, UK, Ukraine and USA.

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Download our free-of-charge deck of data charts to see the global overview and individual country findings – including breakdown by gender and age groups.