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Look and style technology

Impact of tech look and style on the purchase decision

We asked over 26,000 consumers aged 15 or older in 22 countries how strongly they agree - or disagree - with the statement "The look and style of a technology product is very important in deciding which one to buy”.

Internationally, one in three consumers firmly agree (top 2 boxes) that the look and style of a technology product is very important in deciding which one to buy
Agreement is highest in Turkey, Mexico and Brazil
The look and style of technology products is most important to those aged 20-29