With almost half of Scandinavian adults buying products for immediate consumption each week, the food industry requires up-to-date information on their "on-the-go" purchase behavior. In response to this need, GfK has introduced a "Convenience Tracker" to provide intelligence on this specific type of shopping behavior by channel and category.
What we mean by convenience: this report tracks products consumed or used at home or outside of it within three hours of purchase. Products for immediate consumption include drinks, food that does not need any further preparation, fast food, sweets, tobacco, newspapers, etc.
Download free sample report of first results