Latest press releases

  • Additional African countries added to GfK Global consumer study
    30 July 2014 - GfK now offers insights specifically into African consumers within the ‘GfK Roper Reports Worldwide’ study. For global brands, this kind of information furthers a deeper under-standing that helps them retain relevance in the African market.
    Consumer Goods | Retail | Travel | Technology
  • Experts from GfK, Harvard, Boston Univ. Advocate a Relational Approach to Marketing in Harvard Business Review
    29 July 2014 - Today’s smartest companies understand that marketing and brand management are really forms of relationship management This perspective is the focus of a recent Harvard Business Review article co-authored by GfK’s John Wittenbraker.
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