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Welcome to GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

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Latest insights

Here you can find the latest global news, studies and publications from GfK.

View all global insights from GfK

    • 03/01/17
    • Connected Consumer
    • Tech Trends
    • Global
    • English

    Five Tech Trends you can’t afford to ignore in 2017

    The pace of change driven by new technologies never slows. For our latest thinking on how five key trends will impact Connected Consumers now and next, explore our full Tech Trends 2017 report
    • 03/01/17
    • Connected Consumer
    • Tech Trends
    • Global
    • English

    Tech Trends 2017 - Virtual and augmented reality

    2017 is set to be a turning point for virtual reality (VR). Download our infographic and get key facts why 2017 will be the prime time for virtual and augmented reality.
    • 03/01/17
    • Connected Consumer
    • Tech Trends
    • Global
    • English

    Tech Trends 2017 - Wearables

    Manufacturers and retailers need to understand real-life wearable users to increase appeal. Download our infographic and find out where the market for wearables is headed in 2017.
    • 03/01/17
    • Connected Consumer
    • Tech Trends
    • Global
    • English

    Tech Trends 2017 - Mobile payments

    Consumers are ready for a compelling mobile payment experience - and less loyal than ever before! Download our infographic and get the latest trends.
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