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Press release
Online Pricing Intelligence|Shopper|Global|English

GfK acquires Cogenta, a market leader in online pricing intelligence


Nuremberg, 29 September 2014 – GfK strengthens its position in the online market through the acquisition of UK-based Cogenta, a leader in online pricing intelligence.

Today GfK announced the acquisition of Cogenta, a leading retail and pricing intelligence provider. With the acquisition, the company further broadens and deepens its successful retail tracking business in line with the strategy of globalization and digitization. This focus on the critical online business will allow GfK’s retail and industry clients to gain a thorough understanding of online prices.

GfK’s clients across the globe are operating in the most dynamic retail environment ever. Pricing decisions are being made at ever increasing speed and frequency. GfK’s new Online Pricing Intelligence solution will help its customers better understand their dynamic markets and facilitate improved decision making, thus offering clients a clear competitive advantage. In addition, combining this data with other GfK assets, such as sales-out information, will create meaningful new insights for clients.

“With the visibility and dynamics of prices in the online world ever-growing, transparency on pricing is key for our customers. Cogenta’s innovative services fit perfectly into our portfolio for retailers and manufacturers and help them make informed business decisions with regards to pricing. We look forward to globally expanding this business as it is integrated into the GfK portfolio,” said Gerhard Hausruckinger, Member of the Management Board of GfK in charge of the Consumer Choices sector.

Cogenta currently collects data on more than 8 million products, and across a rapidly expanding geography of more than 20 countries. Founded in 2006, the company is headquartered in Windsor, UK, and works for leading retailers and manufacturers in the UK and around the world. Cogenta will be fully integrated into GfK.

Adrian Hobbs, CEO and CO-founder of Cogenta, adds: “We’re excited to join GfK, as becoming part of GfK was an obvious option when looking at our existing product and client portfolio. We will be able to provide our market-leading solution to many more clients globally and in a much shorter timeframe than we could have achieved on our own. The knowledge and expertise we have complements GfK’s current offering for retailers and manufacturers perfectly.”

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About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit www.gfk.com or follow GfK on Twitter: twitter.com/GfK

Responsible under press legislation
Jan Saeger
Nordwestring 101
D-90419 Nuremberg
T +49 911 395 4440

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