With the end of August comes the end of the garden care season which resulted in a 6.4% growth in value (Jan-Aug13 vs Jan-Aug14) for the market. It was a season split in two with the months of March and April recording strong growth on 2013 whilst May, June, July and August showed single digit declines.
Looking at a YTD picture the pest & disease market was the top performing sector registering 21.6% growth in value. This was driven by a number of categories but the warm and wet weather this year provided the perfect environment for slugs, leading to 38.2% growth for slug killers.
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A warm and wet climate also provides the perfect growing conditions for weeds, subsequently the weedkiller market has seen a rise in value sales of 6%. This has predominately been driven by path & patio weedkiller which has gained share in the market.
The largest sector of the garden care market, growing media, grew just 1.3% in value this YTD. The market saw a shift down from 51-60L packsize, which recorded a 16.9% decline, to 41-50L which registered 16.5% growth.
Overall, with the garden care market in growth this year, it is clear that the garden is still an important part of British consumer life so we can be optimistic for another positive season in 2015, fingers crossed it doesn’t rain.
(Garden Care = Growing Media, Fertiliser, Chemicals, Seeds, Soil Conditioners, Lawn Seed, Houseplant Care)
GfK Panelmarket excluding Ironmongers.