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Exploring the brave new world of augmented reality

30.06.2015

 

In the launch issue of BRAD magazine - out now - we talk about the brave new world of augmented reality (AR) and how brands are using it to enhance the customer experience of their brand and increase consumer engagement.

Using examples of recent AR advertising campaigns and initiatives by Skoda, Pepsi Max, IKEA and ASOS, Jack Millership, GfK’s technology research expert looks at the possibilities that this pioneering technology offers to brands both out-of-store and in-store. We also explore what 18 to 21 year olds across the world expect from tomorrow's in-store experience and how brands can take AR and consumer engagement to the next level through the use of wearables and personalization.

Read the full article published in the launch issue of BRAD magazine or download the article below.

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