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  • At TMRE, GfK will reveal generational differences in purchase journeys, technology use
    • 18/10/17
    • Retail
    • Technology
    • Brand and Customer Experience
    • Consumer Panels
    • Shopper
    • Trends and Forecasting
    • United States
    • English

    At TMRE, GfK will reveal generational differences in purchase journeys, technology use

    With new, younger consumers becoming the focus of marketing in almost every category, GfK will be providing breakthrough insights on these emerging generations at next week’s The Market Research Event (TMRE).

  • Shopping without a smartphone?  No way!
    • 12/10/17
    • Shopper
    • Belgium
    • English

    Shopping without a smartphone? No way!

    There is no denying that the smartphone has arrived and is here to stay. The small screen has taken on a central place in society as well as in our daily lives. As such, in Belgium, we spent no less than 270 million euros on online purchases involving a smartphone in the first six months of 2017.

  • Three top tips to becoming the superhero of the shelf
    • 02/10/17
    • Retail
    • Consumer Goods
    • FMCG
    • Shopper
    • United Kingdom
    • English

    Three top tips to becoming the superhero of the shelf

    Category management has been revolutionised. Today you need to become the superhero of the shelf to tackle the omnichannel and hyper-competitive environment. But how can you achieve this in a world where the real power rests with the shopper?

  • E-commerce in Belgium – Q2 2017
    • 07/09/17
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium – Q2 2017

    Online spendings increase with 10 percent in the first six months of 2017 to a total of 4.9 billion €

  • Consumer insights competition focuses on Now Generation, purchase journeys
    • 07/09/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Shopper
    • User Experience (UX)
    • United States
    • English

    Consumer insights competition focuses on Now Generation, purchase journeys

    In its sixth annual Next Generation (“NextGen”) Competition for undergraduates, GfK in North America is urging students to explore such key marketing topics as purchase journeys, teen and young adult consumers (the Now Generation), and “future-proof” innovations.

  • Consumer insights competition focuses on Now Generation, purchase journeys
    • 07/09/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Shopper
    • User Experience (UX)
    • Canada
    • English

    Consumer insights competition focuses on Now Generation, purchase journeys

    In its sixth annual Next Generation (“NextGen”) Competition for undergraduates, GfK in North America is urging students to explore such key marketing topics as purchase journeys, teen and young adult consumers (the Now Generation), and “future-proof” innovations.

  • GfK Retail Seminar October2017
    • 01/09/17
    • Retail
    • FMCG
    • Shopper
    • Belgium
    • English

    10/03/17 - 10/03/17
    GfK Retail Seminar October2017

    Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?” Before diving into that we also present you the latest trends in FMCG and Retail. And we will also offer you insights from the BeCommerce Market Monitor, the currency when it comes to the Belgian e-commerce, completed with some additional understandings from our Future Buy study.

  • GfK Belgium analyses the connected shopper in 2017
    • 01/09/17
    • Shopper
    • Belgium
    • English

    GfK Belgium analyses the connected shopper in 2017

    To have continued success in a competitive market, shoppers need to be engaged and persuaded on a daily basis. GfK is helping retailers and manufactures with this thanks to its global 'FutureBuy’ study of the expectations of the changing shopper in (connected) retail.

  • US ranks among top three countries for  gardening “every day or most days”
    • 23/08/17
    • Press
    • Consumer Goods
    • Home and Living
    • Shopper
    • Global Study
    • United States
    • English

    US ranks among top three countries for gardening “every day or most days”

    In an online survey just released by GfK, 34% of US consumers report that they garden or do yard work either daily or weekly, while 22% garden “at least once a month.” 

  • Why buy online versus instore?
    • 14/08/17
    • Shopper
    • Australia
    • English

    Why buy online versus instore?

    Sarah Laird from GfK discusses the advantages and disadvantages of online and in-store shopping using the latest shopper behaviour data.

  • The rise of third party reviews in retail
    • 08/08/17
    • Shopper
    • Australia
    • English

    The rise of third party reviews in retail

    Filipe Pennacchio from GfK discusses the opportunities for retailers to provide shoppers with more information instore.

  • ‘ROBO’ - the rise of webrooming and the decline of showrooming
    • 08/08/17
    • Shopper
    • Australia
    • English

    ‘ROBO’ - the rise of webrooming and the decline of showrooming

    Filipe Bakaj Pennacchio from GfK discusses the latest FutureBuy data demonstrating the rise of webrooming and the decline of showrooming.

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