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User Experience

User Experience (UX)

Um als Unternehmen erfolgreich zu sein, muss ein neues Produkt oder eine neue Dienstleistung intuitiv verstanden werden. Nur emotionale Erfahrungen der Nutzer bleiben in Erinnerung.

Unsere Experten im Bereich User Experience helfen Ihnen dabei, die Erlebnisse mit bestehenden oder neuen Produkten und Dienstleistungen zu schaffen oder sie zu verbessern. Dabei steht der Nutzer von Beginn an im Mittelpunkt der Entwicklung. So werden das Risiko des Misserfolgs eines Produkts und kostenaufwändiger Änderungen nach der Markteinführung verringert.

Wir liefern während jedes Entwicklungsschritts Einblicke in die User Experience – von den ersten Entwürfen und Prototypen über die Markteinführung bis hin zu Maßnahmen nach dem Launch.

Mit unserer umfassenden Expertise helfen wir Ihnen, sich durch Ihre Produkte und Dienstleistungen von Wettbewerbern abzuheben, aktuelle Marktchancen zu nutzen und die Nutzererfahrung bei künftigen Produkt- und Dienstleistungsdesigns in die richtigen Bahnen zu lenken.

Auf diese Weise schaffen Sie spannende und emotionale Erfahrungen für Ihre Nutzer und verbessern auch die Nutzerakzeptanz und Kundenzufriedenheit.

UX Labs

Unsere maßgeschneiderten UX-Labore in zahlreichen wichtigen Märkten gewährleisten Konsistenz und hohe Qualität –ganz gleich, an welchem Ort die Forschung durchgeführt wird. Wir nutzen unsere UX-Labore dazu, unterschiedliche Testszenarien –von der Notfallstation bis hin zum Wohnzimmer –sowie Raum für verschiedene Forschungsmethoden –von Fokusgruppen bis hin zu Einzelbefragungen –zu schaffen

Mieten Sie unsere Teststudio

Gerne können Sie unsere Teststudios in Deutschland auch für eigene Studien oder die Studien ihrer Kunden anmieten.

Lesen Sie mehr über unsere UX Labore

Außerdem können wir mithilfe unserer mobilen Studios weltweit und in jedem Umfeld Daten sammeln.

Lesen Sie mehr über unsere UX Labore weltwe

Mehr über unsere UX Labore weltweit

UXalliance

Unser UX-Team ist Gründungsmitglied der UXalliance, dem internationalen Netzwerk für User Experience. Mit mehr als 500 UX-Fachleuten weltweit bietet die UXalliance Zugang zu lokalen Experten mit eingehender Kenntnis der lokalen Märkte.

Damit die Leistungen länderübergreifend vergleichbar sind, werden von unseren Partnern strenge Qualitätsstandards und Richtlinien eingehalten. Seit 2005 ist die weltweite UX-Forschung durch mehr Kosteneffizienz und kürzere Fristen bei länderübergreifenden Projekten noch einfacher.

Verwandte Links:

UXalliance 

Halbjährliche UX-Masterclass-Konferenz

Unsere User-Experience-Produkte
Aktuelle Insights

Finden Sie hier aktuelle Insights aus dem Bereich User Experience.

    • 28/06/16
    • Financial Services
    • User Experience (UX)
    • Austria
    • German

    User-Tests – Garant für nachhaltigen Erfolg im Software-Markt

    Dieses Video zeigt die erfolgreiche Zusammenarbeit zwischen GfK und DATEV bei mehr als 150 Projekten zur Verbesserung der User Experience von DATEV-Software.
    • 19/10/15
    • Consumer Goods
    • User Experience (UX)
    • Connected Consumer
    • Austria
    • German

    Ein besseres Nutzererlebnis für Smart Home schaffen

    BSH wollte sicherstellen, dass Kunden ihre smarten BSH-Hausgeräte mit der neuesten Version ihrer mobilen App auf einfache Weise konfigurieren und bedienen können.
    • 19/01/17
    • Technology
    • User Experience (UX)
    • Global
    • English

    Four reasons I won’t be going to CES next year (and four reasons I probably will!)

    I have been to CES on and off since the mid 2000’s.  My friends and colleagues typically ask me ‘how was CES?,’ expecting some techno-prophesy. There are no pithy, tweet-worthy phrases to sum up ‘how it was’.  CES is a techno-orgy; it’s like no place else.  It both attracts and repels you simultaneously. In reflecting on what I saw, there are a number of disappointments that make me say I really don’t need to go back.  Let me enumerate:
    1. Let me say it again, redundancy.  After the first 20 ‘smart light bulbs’ or ‘drones’ or ‘fitness trackers’, the brain goes numb.  Much of CES is evolution than revolution and thus finding the signal in the noise of the total product array can prove challenging.
    2. Not to be too obvious, but it bears mentioning, the focus is, in my view, entirely too much on Electronics and not enough on the Consumer. As someone more interested in the consumer experience than the electronics, I think the technology can serve itself and not the user. There are so many items displayed that I believe are solutions in need of a problem. Just because we can, does not mean we should.
    3. Similar to the previous point, technology need not solve every problem. I virtually had a panic attack when I saw a ‘dental floss’ device that I feared was Bluetooth enabled.  Thankfully, it was ‘just’ digital (dispensing and reminding), and not connected.  Even then, I’m not sure I need a digital dental floss dispenser.  Perhaps on a more culturally disturbing level, I saw several manifestations of robots for children – to be their friend, to be their helper, to rock them to sleep, etc.  The need that drives this kind of technology is indicative of perhaps larger issues.  My colleague Meredith Paige coined the term ‘Impersonal Care’ to describe this.  Much of the technological solutions displayed are of marginal value – ‘is the juice worth the squeeze?’
    4. On an entirely practical level, with all the media coverage, do I really need to be there in person? In using my Fitbit, I walked (wandered, actually) about six miles each day and felt like I had only seen the bare minimum of the show.  There’s always more to see.  There is no bottom.  So I’m thinking that since most of the media curates the important stuff, what if I just sat back and dialed in to CES Live, Engadget, CNET, press outlets, bloggers, etc?  I’d capture the most far-out and breathtaking developments from the comfort of my own home.
    While I continue to be concerned about what technology is doing to us intellectually, socially, and culturally, there are several reasons I will most likely return year on year:
    1. There are real human problems being solved in new and interesting ways. Technology is being used to make us safer (e.g., in automobiles), augment our senses (smart hearing aids), reduce waste (energy usage), etc.  Unfortunately, you’ve got to go through layers and layers to get to the important/interesting stuff.
    2. Concentration of so much technology in one small space – you can explore drones, cars, robots, appliances, etc. in a small space. If one is looking for category trends or cross-category trends they can be found in ways just not possible through the media, online or in a store.
    3. It’s a great way to stimulate the brain coming off the holidays. The whole environment is invigorating (or, for some, chaotic!).  New ideas are everywhere.  There are amazing people to meet, and some great ideas to build around.
    4. And lastly, it’s just a lot of fun. You get to see, do and try things that you might not get a chance to do anywhere else.  (When else am I going to meet and talk to Nick Offerman?)
    Next time I’m going with a plan.  I find the really interesting things are from smaller vendors, especially those in the Eureka! Hall and those startups funded by large companies (Sony had some really interesting startups present). Second, if you’re there and you want to know what’s hot, look at the crowds.  For really cool stuff, it may look as if the piranhas are feeding on the carcass of some poor erstwhile beast.  There’s usually something there. Next year, let’s hope for more revolution, more relevance, and more fun! Robert Schumacher is an Executive Vice President of User Experience at GfK. Please email robert.schumacher@gfk.com with your comments.
    • 06/01/17
    • Consumer Goods
    • User Experience (UX)
    • Connected Consumer
    • Global
    • English

    3 usability tips every appliance manufacturer should consider

    The household appliance industry has been particularly impacted by rapid-evolving technology and Connected Consumer innovations. Our user experience (UX) researchers and designers are fortunate to see and test many cool-looking prototypes that integrate these innovations before they hit the market. While we draw some of our insights from UX best practices and years of experience in UX design of appliances, having a set of benchmarks in our arsenal makes recommendations that much more powerful.

    Measuring UX in household appliance research

    We have integrated a UX measurement tool in household appliance research over several years resulting in a robust benchmark database. A scientifically-validated tool, the UX Score offers holistic insight by combining pragmatic usability aspects (learnability, operability) with hedonic qualities such as usefulness (identification, stimulation) and look and feel; this results in a score that can be compared to competitor products, different versions of the product, or, in the case of household appliances, benchmarked for the category. Our database includes years of global research covering diverse product categories from cooktops to freezers.

    Diving deeper into the individual dimensions of the UX Score

    While the overall benchmark UX Score for household appliances indicates a good user experience through its relatively high value (about 5 on a scale from 1=low  to 6=high), researchers are likely familiar with the following situation: A consumer is excited about a new idea and design, but once they attempt to use it, the disappointment surfaces. So we must dive deeper into the individual dimensions of the UX Score. Here we see the mean benchmark values by dimension for the UX Score of household appliances. Mean benchmark values of each dimension including overall benchmark (orange line) for household appliances In the “inspiration” and “look and feel” dimensions, we see high benchmark values compared to the overall benchmark line. This is fostered by continuous innovations through new functionalities that show a stimulating effect on the product experience as well as the high-quality impression. The more pragmatic “operability” dimension represents the lowest value by comparison. The location of features and information do not conform to consumer expectations. The “learnability” dimension value is also reduced – a catchy and intuitive usage of household appliances is limited.

    How to improve the user experience for household appliances

    Based on this benchmark data and UX best practices, we have established three tips for household appliance manufacturers to improve the user experience of their products:
    • Define functions and interaction design before constructing the physical interface.
      Thereby you can perfectly place functions exactly where users expect them to be. This works much better than placing the function anywhere and then trying to explain it with an icon.
    • Involve hardware designers as early as possible in the concept development process.
      Designers and hardware experts should work together as early as possible in the concept development and testing process. This will ensure the pragmatic, as well as, hedonic aspects will gain attention.
    • Opportunity of thin-film transistor (TFT) displays should not be overstrained – avoid abundance of functions.
      TFTs offer a great opportunity to explain functions. Although consumers are very familiar with the interactions via touch, too many gimmicks lead to confusion and disorientation. If no TFT is available it becomes even more essential to focus only on the most relevant functionalities. Self-explanatory icons should be found for other functions, which are then tested as early as possible (see point 1).
    As household appliance innovations continue to evolve, the strengths (hedonic qualities) seem to be well-considered. To address the category weaknesses like operability and learnability, appliance manufacturers should apply a holistic user experience design process to keep classic usability aspects top of mind. Lena Tetzlaff is a User Experience Consultant at GfK. Please email lena.tetzlaff@gfk.com to share your thoughts.
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