Agenda

GfK International Consumer Electronics Conference 2008:

  • Brown, white, green... Some colours from GfK Retail and Technology
  • The market of energy efficient CE in Western Europe
  • Green CE – do we buy it?
  • Green CE – do retailers promote it?
  • Energy labeling in White Goods
  • Green CE: What are the objectives and the intended timelines for industry, retail and consumers
  • What is the meaning of Green CE - from Factory to Recycling             
  • Marketing for Green CE
  • The Retail Experience: "Green Plug initiative”
  • Green CE Initiatives for consumers: Euro-Topten
  • The US Experience
  • Bigger, better, greener

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