Multi-channel consumers, an increasing desire and ability to shop around for the best deals, the impact of online reviews and recommendations… These are just some of the challenges facing the FMCG industry.
In order to spot opportunities and stay ahead of competitors, consumer goods businesses need both a ‘full picture’ view of market trends and granular understanding of consumer demand and purchasing behavior.
We provide timely, relevant data and insight on consumer trends and the factors impacting FMCG purchases and purchasing behavior. Three things make us stand out in this: our innovative research methodologies, our ability to combine multiple datasets (including our renowned Point of Sales tracking) and the sharp analysis provided by our FMCG industry experts. With these, we help you identify business opportunities and formulate winning strategies.
„Our experience with GfK is great. They represent value-added research and I would endorse them without any doubt at all.“