What trends and lifestyle changes are affecting your market – and how? What is your brand perception, compared to competitors? How do consumers experience your brand and products? How can you optimize your store environments, services and products?
Consumer health marketing demands a combination of both pharmaceutical and Fast Moving Consumer Goods (FMCG) skills. This is why our consumer health experts draw on our strong understanding of patients, consumers, shoppers, retailers, pharmacists, physicians and healthcare professionals across the world.
Our uniquely comprehensive service gives you the complete picture. Everything from identifying opportunities for switch or New product development (NPD), through current brand perception and audience segmentation, to optimizing your advertising and go-to-market mix.
We identify what is happening at every experience point that consumers have with your brand, products or services. And we assess the broad trends and specific influences that are driving their choices and behavior at each point.
With this joined-up insight, we deliver a rigorous understanding of the full market dynamics affecting your performance, and what you can do to drive growth.