Summary Q2/2014: Belgian Football Madness Rules The Retail Game
After a bad start in the first quarter, the figures for the second quarter show a more positive evolution. The Technical Consumer Goods market increased with almost 1 percent compared to the same period last year (index of 100.9).
The Technical Consumer Goods business performs well during the second quarter. Televisions, Mobile Computers and Mobile Handsets, more particularly Smartphones, are the 3 main growth poles that account for almost 60% of the total growth. On the occasion of the World Cup Football in Brazil, many Belgians decided to buy a new TV screen. We notice additional TV sales of more than 30.000 screens during May and June 2014, directly linked to the World Cup.
On the contrary, Digital cameras and Media Tablets show the strongest decline. Especially the Media Tablet sales dropped significantly. Prices declined by double digit percentages.
No business is as affected by weather conditions as the Do It Yourself sector. And also this year, there are some remarkable trends. Due to excellent weather conditions, DIY performed extremely well during the first half of 2014.
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