We are GfK
Our people are the best in the world at converting data into insights. And we work with our clients to convert those insights into opportunities. We have a strong scientific heritage and believe in quality and precision. We offer pioneering techniques to forecast the future with as much clarity as the present.
We see the big picture
We answer key questions about how consumers experience brands and what they think of them. We look at all levels: from changing consumer trends to store experience to what consumers are buying and why. We also tell you which items are selling best, where, over what channels and why. We provide insight on audience engagement with content across all platforms.