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Latest press releases

  • Cell-phone loyalty in LatAm: potential for big disruption
    31 August 2015 - 20 percent or less of LatAm cell phone users have switched service providers in the last 12 months. But when presented with scenarios of improved offers, the percentage who say they would switch rockets to between 35 and 59 percent.
    Read more >  PDF (English)
  • Looks count when buying tech products
    26 August 2015 - In anticipation of new technology gadgets being launched this summer, GfK has released international findings on whether the look and style of a technology product is important to consumers, in deciding which one to buy.
    Read more >  PDF (English)
  • Increased sales in the Western European Technical Consumer Goods market
    26 August 2015 - Results for GfK TEMAX® Western Europe for the second quarter of 2015
    Read more >  PDF (English)
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