Travel & tourism
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Consumer behavior and booking trends

We illuminate key trends in consumer travel, revealing how and where consumers plan their trips, what influences their decisions and where they book their travels. Plan ahead by identifying upcoming shortfalls and surpluses with our data on actual sales and forward bookings.

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Brand and customer experience

Evaluate your brand health with our insights on how customers experience and view your offering. We benchmark your products against competitors and pinpoint the market trends that affect your brand health.

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Market share and competitor performance

We track actual bookings on outbound and inbound travel (online and offline) to gauge your performance against the rest of the market. We then combine this information with market insight and analytics to help you optimize your pricing, promotions and product offerings.

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Channel and advertising optimization (offline/online)

We monitor and assess all channels to identify where consumers are most actively researching and booking holidays and vacations. Find out how consumers behave on different channels, and which channel mixes are most effective for advertising.

See our full range of solutions for Channel and category optimization and Ad and communications optimization

Pricing analysis (benchmarking and optimization)

We analyze your pricing and compare it to competitor offerings to let you know where you stand. We also run pricing scenario models, to help you optimize your pricing based on what consumers expect to pay for specific types of travel booking.

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Customer satisfaction and loyalty

We pinpoint the key drivers of satisfaction and loyalty for your target audiences. And we match this against the actual experience they are receiving at each contact point they have with your brand and services. We also benchmark your performance against competitors and the total market.

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