Who comprises your audience and how are they engaging with your content? What channels and devices are they using? Where and how are they buying DVDs, video on demand, books, music and games?
We look at all media channels to capture audience profiles. We look at consumers to understand their channel preferences for different types of content, and how they engage with content across TV, radio, print, online, mobile and social media.
We also track the sales of video on demand, DVDs, music, books and games and identify emerging trends in buying behavior and demand.
We analyze consumer behavior to understand what drives changing patterns of consumption, channel preferences and spend, as well as identifying the factors behind customer loyalty.
In addition, we provide insight on media efficiency and communication effectiveness across different channels.
By linking this information, we deliver a deeper level of market analysis and pinpoint steps you can take to improve your performance:
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