We are everything Consumer Goods
What are consumers buying? What drives your customers’ purchase decisions? How are they behaving at key experience points – and why? How do they perceive your brand?
These are some of the in-depth perspectives into consumer motivations that we provide. With them, you will be able to position your brands and portfolios. And achieve the best possible growth in a competitive environment.
We capture the total customer experience
We integrate information from every step of the customer journey. From broad consumer trends to specific customer behavior; or from the effectiveness of your advertising and channel mix to actual sales.
We cover every channel – whether its online, in-store, word-of-mouth, social media or mobile apps.
By combining the insights gathered across every stage, we deliver a richer, deeper understanding of your market landscape and dynamics.
And from there, we work with you to determine your actions for growth.
We also provide
Retail sales trackingWe continuously track retail sales across global technology markets, to identify market developments. Our quarterly reports support for your strategic business decisions, covering Consumer Electronics, Telecommunications, IT, Office Equipment, Home Appliances and Photo. reports, covering consumer electronics, telecommunications, information technology (IT), office equipment and photo/imaging devices.
Product catalogsIncludes product data, product images, marketing text, product specifications, merchandizing information and rich content.
, covering consumer electronics, telecommunications, information technology (IT), office equipment and photo/imaging devices - for use by resellers, distributors, manufacturers and website portals.