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We are GfK

We are GfK.

We turn market and user experience research into smart business decisions.

Video
Welcome to the world of the Connected Consumer
  • 03/08/16
  • Media and Entertainment
  • Retail
  • Technology
  • Travel and Hospitality
  • Consumer Goods
  • Shopper
  • Connected Consumer
  • Global
  • English
News
Connected Consumer Index
  • 04/27/16
  • Retail
  • Technology
  • Automotive
  • Consumer Goods
  • Connected Consumer
  • Global
  • English
Video
Driving change - cars and the Connected Consumer
  • 03/10/16
  • Automotive
  • Connected Consumer
  • Global
  • English
Infographic
The fashion retail revolution
  • 06/20/16
  • Fashion and Lifestyle
  • Connected Consumer
  • Global
  • English
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Have another go! Or click the 'GfK survey' link below to see the results across eight countries.

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Natural pet food accounted for 22% of the total spend within the ‘pet specialty’ market in the Czech Republic in 2015. Greece was next at 20%, followed by China at 19% and Spain at 16%.

Click the 'GfK survey' link below to see the results across eight countries.

Test your knowledge

USA and UK are leading markets for sales of natural pet food. Which country comes next?

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News
Music is in the air: Connectivity is key for Audio markets
  • 06/24/16
  • Media and Entertainment
  • Technology
  • Global
  • English
Infographic
Fashion and lifestyle venues offer clues to the future of retailing
  • 06/20/16
  • Fashion and Lifestyle
  • Connected Consumer
  • Global
  • English
Press release
Natural and grain-free pet food: Serious contenders
  • 06/10/16
  • Point of Sales Tracking
  • Global
  • English
Press release
“Always reachable” mindset is above 40 percent, led by Russia, China and Turkey
  • 06/22/16
  • Technology
  • Market Opportunities and Innovation
  • Trends and Forecasting
  • Connected Consumer
  • Global Consumer Values
  • Global
  • English
Stage

Global Study: "Always reachable" mindset

42% of internet users firmly agree it is important to be “always reachable” - but 4 countries go against the international trend.