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We are GfK

We are GfK.

We turn market and user experience research into smart business decisions.

Video
Welcome to the world of the Connected Consumer
  • 03/08/16
  • Media and Entertainment
  • Retail
  • Technology
  • Travel and Hospitality
  • Consumer Goods
  • Shopper
  • Connected Consumer
  • Global
  • English
Press release
Consumer climate: Brexit and terror threat dampen consumer confidence
  • 09/28/16
  • Press
  • Financial Services
  • Public Services
  • Trends and Forecasting
  • Global
  • English
Press release
Robotic lawnmowers and natural garden chemical products are the latest trends
  • 09/02/16
  • Press
  • Home and Living
  • Point of Sales Tracking
  • Connected Consumer
  • Global
  • English
News
Map of the month: GfK Purchasing Power for photo and optics Germany 2016
  • 09/22/16
  • Optics and Acoustics
  • Technology
  • Geomarketing
  • Geodata
  • Picture of the month
  • Global
  • English
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  • That's not the right answer.

Have another go, or click the 'Global study' link to see how men differ compared to women and the results for different countries.

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  • Correct!

60% say that feeling good about themselves is a major reason for trying to look their best. This is followed by "To make a good impression on people I meet" and "To set a good example to my children".

Click the 'global study' link to see how men differ compared to women and the results for different countries.

Test your knowledge

What is the most popular reason that people give for trying to look their best?

Show result
Infographic
Monitoring health and fitness: 16-country comparison
  • 09/27/16
  • Global Study
  • Global
  • English
News
Connected Consumer Index
  • 04/27/16
  • Retail
  • Technology
  • Automotive
  • Consumer Goods
  • Connected Consumer
  • Global
  • English
Video
GfK: The hunt for the perfect pair of designer heels
  • 09/12/16
  • Connected Consumer
  • Global
  • English
Infographic
Solving the conversion challenge
  • 09/12/16
  • Connected Consumer
  • Global
  • English
Stage

Global Study: Fitness tracking

Internationally, one in three people currently monitor or track their health or fitness. Who are they and why do they do it?

General