Find out which factors are most popularly seen as being part of "the good life" – and compare results across different countries.
Our world is changing fast. Consumers, users, and buyers are calling the shots. New things become possible every second. And more complicated, too.
Our clients are businesses around the globe. To make the best possible decisions every day, they need to really know what is going on, now and in the future.
We don't have a crystal ball, either. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class research, powered by high technology.
Because people who know best lead the way. This is why GfK means Growth from Knowledge.
GfK is committed to Information Security and protecting customer, consumer and employee data at all times. In the past week security researchers have publicly disclosed two new security vulnerabilities (Meltdown and Spectre) that threaten all modern computer processors. GfK would like to assure you that we are aware and working to actively address in line with the availability of verified patches following a rigorous testing process.
Our Information Security standards and practices are grounded in globally recognized data protection principles and we use a variety of security technologies to ensure the highest standards are maintained.